New competitor is shaking foundations between Oracle and its independent software vendor community
A major new drive to sign up Independent Software Vendors as strategic technology partners has been launched by TmaxSoft, a specialist in middleware and enterprise IT infrastructure, in a move that aims to harness its rapid growth in the middleware and DBMS market.
The campaign, being run in conjunction with its channel partners, aims to sign up companies in the burgeoning software development sector in the UK as well as existing international software providers entering the UK market. The campaign aims to highlight the opportunities ISVs have enabling them to move away from expensive and complicated licensing agreements that are traditionally associated with the Silicon giants, especially Oracle.
Databases act as the backbone for ISV software applications that run on operating systems. Up until now, large software companies – like Oracle – have been the bloodline for ISVs, which has been great for the big players but crippled ISV profits.
There is a general perception that only Oracle databases can cope with the amount of data ISVs need to build their applications. To put it into perspective, if we think about how many programs run on a Windows or Mac operating system, it gives us a good idea of the sheer number of applications that ISVs run. They depend on databases that are fast and reliable as the more working applications they have, the more value they are to their end-user.
However, there is a rather large fly in the ointment. In order to run applications that integrate with Oracle’s databases, ISVs need to buy licenses. As with all types of Oracle licenses, these are generally complicated and expensive and significantly reduce profit margins. While ISVs are increasing their number of applications to boost profits, the licensing cost that this requires is dragging the margins down.
TmaxSoft is aiming to be the frontrunner in the system software market recently releasing key products as part of its “Big Data Platform” strategy to infiltrate the rapidly growing Big Data market. As part of its overall strategy to be market leader, product offerings also includes TIBERO 6 DBMS, released in the first quarter of this year and has a wider range of functionality and greater stability.